How to market to engineers
using PDH credits

Engineers crave information

Most engineers are self-aware enough to realize there are gaps in their knowledge that need to be filled by experts. You can be that expert!

Engineers influence purchasing decisions

Engineers produce the specifications and technical data sheets for industrial equipment purchases and
are major influencers in the buying process.

Effective throughout the entire marketing funnel

Webinars, lunch & learns and online courses are great tools to attract new prospects. But, they are also key to keeping your company “top of mind” with existing customers.

Humanize your brand

PDH events allow you to create an authentic human connection with engineers, so they see real people
when they think of your brand – not a faceless corporation.

Demographic data

Engineers readily share their demographic data as the “price of admission” to attend a free PDH event,
which allows you to effectively identify and target the best prospects.

Establishes credibility

You get a full hour to establish credibility and position yourself as a valuable resource that engineers can
rely on to help solve their problems.

The power of reciprocity

You’ll create goodwill with engineers by providing something of real value to them for free.

Cost effective

Educating a large audience of engineers at one time can deliver prospects at a lower cost per lead than
other forms of traditional marketing.

Permission marketing

Hosting a PDH event is a form of permission marketing, which is viewed more favorably than interruption marketing methods, such as email, TV ads and print ads.

Measurable ROI

You can electronically transfer your PDH event attendee list into a CRM, which enables you to track leads through the long sales cycles that are characteristic of industrial equipment purchases.